So apparently Twitter can be very valuable for businesses. It is not just a fun tool used to stalk celebrities it can actually benefit businesses that realize its potential. According to Twitter, as a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great—or disappointing—experience with their business, offer product ideas, and learn about great offer. Some of the ways businesses could help a business/organization or event are:

1) Keep track of mentions of business name and competition on the Twitter Network. By “listening” to the chatter about a businesses name, business owners can learn valuable information regarding customer service, new products, feedback on services and possibly do some damage control in some cases. It works as a great opinion poll.

2) Businesses with Twitter accounts can quickly make announcements provide valuable information on sales and other important announcements. Customers can get important information on what you are currently working on and create anticipation for future products. Twitter breaks news even faster than news organizations especially if  lot of people are affected by the announcement.

3) Provides a human face to the business. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

For more information on how Twitter can help your business visit 50 ideas of using Twitter for business.